Let's Advertise

Hoyt's German Colone, 1892, Chromolithograph

By the last half of the Nineteenth Century, lithographs from stone plates had reached a high level of artistic achievement. Beautiful images could be mass-produced at a modest cost providing manufacturers with new media for the promotion of their products. Ad Cards became the media of choice during the period. They were used by all manufacturers, merchants, and tradespeople. 

Because there was not "truth in advertising" merchants were free to say anything they wished about their products. Many of the product claims are outrageous to the point of being humorous. Products also contain harmful or addictive ingredients which eventually led to the passing of Federal food and drug laws.

This exhibit is a window into the past where one can see how people lived, what they wore and ate, how they were entertained and how exposed they were to the exaggerations and claims of advertisers. 

The works are from the Thomas H. David Collection, in care of the Museum of Arts & Sciences. 

Contents:

• 50 18" x 24" frames panels containing:
• 156 cards and blown-up images providing the viewer with closer detail
• Individual labels and text materials are available digitally

Space Required: 

• 150-250 linear feet

Security:

• Moderate

Standards:

• 77 lux (7 foot-candles)
• Constant 68-73 degrees F
• Constant 50-55% humidity

Fee:

• $2,000.00 for 12 weeks plus full shipping and door-to-door insurance
  
  

For further information please contact Megan Finley, Curatorial Assistant
Museum of Arts & Sciences, Daytona Beach, Florida
386.255.0285 ext. 346 megan@moas.org